Reaching your clients directly and personally is no-brainer thanks to Ingarmer Templates. Learn how to use mass messaging in a new way – examples and real case-study are provided!

How to Boost Response Rate and Sales? Examples and Case Study!
Regardless of you have been using Direct Module or not, this guide will help to win over your customers. In this article, you will dscover how to address your followers in a warm and personal way or make messages unique. We attach real-case to inspire you and adopt the techniques for your Instagram performance.

What is Direct module?


Ingramer Direct module is a sound Instagram desktop chat that offers you additional benefits such as:

  • Customized mass messaging;
  • Automatic mailouts;
  • Single chatroom for several IG accounts.

In the future, the Ingramer Direct module will integrate automatic replies so that your chat will turn into Instagram-based Customer Support. How to start efficient communication? Push the button.


Further, we will reveal ready-made steps to generate different messages content for numerous recipients. But why is it important?

The issue is the more versions you create; the more recipients will get your messages.

Please, take a close look at the following instructions. They will help you to set up effective mass messaging processes and enjoy the possibilities of the Ingramer Direct Module to the fullest. As a result, you can uplift your sales and form an easy sales process for your business.

How to make mass messaging on the DM unique?







To make a working template, you will have to separate the message with figure brackets. ( {} )

Type various phrase versions, separating each with a vertical bar. ( | )

If you aim to replace the piece 1 with 2 and 3, the formula of your message will look as follows: {phrase 1 | phrase 2 | phrase 3}.

If the general meaning remains the same when the prase excludes, use {| phrase}.

Remember that combinations can consist of the countless inner combinations, but you need to type a figure bracket at the beginning and the end. When a figure bracket opens the phrase, the template starts, and when it closes – the template ends.

Let us see how that works in reality!

Our message:

Good day, beauty! We adore your profile and can't keep silent anymore.
Let's collaborate. You get free makeup from our beauty expert and a photo shoot in exchange for sharing the result on your profile – one Story and one post. Welcome to our gallery to make sure you like our MUAs works.

Don't hesitate to ask for more details and welcome to KOZA studio!


How we modify the message for each user:

{Good day|Hello!|Greetings!}, beauty! We adore your {profile|images|style} and can't keep silent anymore. Let's {collaborate|work together|cooperate}. You get free makeup from our beauty expert and a photo shoot in exchange for sharing the result on your profile – one Story and one post. Welcome to our {gallery|account|profile} to make sure you like our MUAs' works.

Don't hesitate to ask for more details and welcome to KOZA studio!

Now you have more alternatives to send. Try to extend the options:

{Good day|Hello!|Greetings!}, beauty {princess|gorgeous|beautiful}! We adore {follow|love|are inspired by} your {profile|images|style} and can't keep silent anymore. Let's {collaborate|work together|cooperate}. You get free makeup from our beauty expert and a photo shoot in exchange for {sharing the result on your profile|repost on your account}}{ 2 times|both ways}– one Story and one post. Welcome to our {gallery|account|profile} to make sure you like our MUAs' works.

Don't hesitate to ask for more details and welcome to KOZA studio!

The text looks hard to read, but soon you get used to this view.

The icing on the cake! Mention extra word combinations that can be excluded remaining the general message:

{Good day|Hello!|Greetings!}, beauty {princess|gorgeous|beautiful}! We adore {follow|love|are inspired by} your {profile|images|style} {|for a long time| for ages| more than a week} and can't keep silent anymore. Let's {collaborate|work together|cooperate}. You get free makeup from our {featuring artist| beauty expert|TOP-professional} and a {photo shoot|pro-shooting|studio shoot} in exchange for {sharing the result on your profile|repost on your account}}{ 2 times|both ways}– {one Story and one post|in the feed and on Stories}. Welcome to our {gallery|account|profile} to make sure you like our {MUAs' works| artists' works|.

{Don't hesitate to ask for more details|Clarify the details in this chat|Reply to this message to get more information} and welcome to KOZA {|studio|beauty hub| art space}!

As a result, you will have different combinations of 1 message.

General recommendations: Avoid sending links or one media file in all your mailouts. Follow all 4 steps mentioned above for every new mailout.

Real-case story: how the unique mailouts led to +20 clients in a month?



The message examples we mentioned were the part of the digital strategy of the beauty school. KOZA is on the Ingramer's promotion for 3 months, which led to 2X followers' increase. Now the beauty school decided to apply the Direct module in their digital promotion. Learn what personalized messaging resulted in.





Company. KOZA is a beauty hub, including beauty school, photo studio, and event space all under one roof. KOZA organizes professional and amateur courses on various beauty niches – makeup artistry, brow, and lashes aesthetics, nail art, modeling school, hairdressing.

They run several IG account serving different purposes. The aim of running IG is to notify followers on free beauty meetups, new enrollments, and to showcase the gallery of KOZA stylists and artists.

Challenge. After achieving the desired followers count, KOZA launched the campaign intending to spread a word about the school via influencers. They decided to develop a mailout driving bloggers to their account.

What let us contact more than 300 leaders of opinions in 10 minutes with just one core message? I hope you are guessing what the answer is.

Solution. Bingo! The unique mass messaging via the Direct module is the right answer. We offered the same conditions to influencers so that one paraphrased message was perfectly fitting our needs.

We added the picture of one of our best works and mass sent the message. Like that:





Also, we set up the custom filter, as we were interested in popular accounts with more than 2K followers count. Moreover, the page should be active, so we set aside the "Last updates" filter and the number of posts.





Surely, we added the female-only audience to this mailout.

Results. The effect we reached was robust and inspiring. We spread 312 messages in general, and that is what we got:

  • The average open rate – 51,3 % higher than the previous mailout;
  • The response rate – 7 out of 10 recipients, answered the message;
  • The account traffic boost – 67, 4%.
  • The website traffic boost – 38%.
  • New collaborations – 24.
  • 20 girls from the mailout became our clients – enrolled for courses, returned back for makeup and hairstyling.

The instrument is handy and makes the messages warming and personal. Mind that people won't answer the request if it sounds robot-like.

Advice

Apply Ingramer Direct and take advantage of unique Templates for mass messaging generated for your audience. Extra symbols, like {, | might look wild and unfamiliar to you, but you must see them in use for your business!