Creating an Instagram bio is not only about your brand image – it can significantly affect your sales in the app and the growth of your tribe.
What’s more, the bio and name sections are searchable so that your clients can easily find your account if you use the right words. But how do you choose the right words for the fields with a limited number of symbols? I'll show you how to make the most of these 150 characters.
Instagram bio for 2021: 4 steps to make it catchy and searchable
If your mind wanders every time you need to think about creating a compelling bio, stop panicking. You don't need to be creative – there is a certain blueprint that is designed to bring out your competitive advantages in 150 symbols.
How to make an Instagram bio in 4 steps:
STEP #1 - FIGURE OUT YOUR NICHE STATEMENT (UNIQUE SELLING POINT)
Your niche statement or a unique selling point shows why your activity (business, coaching, content) is valuable. This phrase makes users think:
This information (skills, goods, etc.) is what I've been looking for! – I will follow and share this account with my friends.
Your niche statement should be specific. Try to answer these questions:
- Who do you help?
- What problem do you solve?
- How do you help?
- What are the results (how people should feel after they try your product/service)?
After you answer these questions, the value of your business will become clear and you can easily define your advantages over your competitors.
An example of a niche statement for a social media coach:
A sketch for a bio:
When you need to monitor top profiles in your niche, use the Ingramer User Search. You can find competitors or partners in any category by keywords and contacts.
STEP #2 – RESEARCH KEYWORDS FROM YOUR COMPETITORS
As I mentioned above, the bio and name sections are searchable.
It's important to add keywords or search queries your clientele may use to find similar profiles.
It's possible that your competitors already use these words. So, why not take away some ready-made ideas that can improve your Instagram SEO (read our blog post about Instagram SEO for more insights).
You can use the User Search to view the list of competitors on one screen.
- Choose your niche.
- Copy the names and bios of your competitors that you like.
- Figure out what words are used most often – write them down in a document or notes. Go to the next step if you want to do it automatically.
STEP #3 – INSIDER HACK: USE WORD CLOUD SERVICES FOR INSTAGRAM BIOS
After you have examined your top rivals' bios and copied them, you can use a special service that will help you see the words most commonly used (hence, the ones you need to include in your bio copy).
- Paste the text of bios from top profiles in your niche into a tag cloud creator.
- View which words are used most frequently.
- Try to use them in your bio.
Now your name and bio sections are adding value – they are SEO optimized and highlighting your perks over competitors. Are you ready for the icing on the cake?
STEP #4 – TRY INSTAGRAM BIO FONTS
Finally, we come to the design of your bio. As our examination has shown, many Instagrammers decorate their names and bio descriptions with fancy fonts.
There's a special tool that helps you emphasize the essential information with unusual fonts. Ingramer Fonts Generator is an online service where you can copy font styles right into your bio, copy, or story. Moreover, you can preview how a certain style looks in the bio section of the IG app.
Instagram bio ideas for business or influencers
By this point, you’ve got a deeper understanding of a quality bio that may help you build an audience, drive leads to your website through a link, or convert customers.
Let's buff up your knowledge with some inspiration and bright Instagram bio ideas for 2021.
3 examples of compelling bios:
- Bio by @chistienicole_bridal
This bio for a wedding dress brand is specific and depicts its philosophy in just a few lines. Delicacy, intricacy, and custom designs are @chistienicole_bridal's competitive advantages that their clientele values.
- Bio by @apartmenttherapy
This account description brings out its value for the followers and customers – living a happy life at home. If that's your goal, you'd immediately tap on the Follow button.
- Bio by @travelandleisure
This account does not even aim to sell anything. Its mission is to inspire followers to travel more with visuals. Could you find better words to transfer this message?
All in all
Your Instagram bio is not a section to fill with meaningless or copy-and-pasted text. You can take the fullest advantage of this section if you formulate your niche statement or a striking unique selling point. To stay in the loop of your competitors and offer more for clients, take a look at their descriptions regularly. User Search by Ingramer will help you to perform this task more effortlessly.