Instagram switch to a business account: full-fledged manual.
August 22, 2019
"Instagram switch to business account" is one of the most popular requests on the Internet. This question will be interesting for you if you decide to promote your business, or start a blog. The business account is created in just a few actions. It provides additional opportunities such as statistics, advertising, promotion. All you need is an account on the image-centric platform and access to a mobile application.
As you know, there are two blogging formats on Instagram. You can register as a usual user and create a private account. This option is suitable for those who don't plan to monetize. This option doesn't have access to advanced statistics and other convenient options. You won't be able to track the results of your actions.
Professional account, on the contrary, has excellent functionality. It helps to understand whether a promotion strategy works, and increases the number of referrals to the site. You can customize ads straight from Instagram. In the article, we will tell you how to switch to business profile Instagram so that it becomes the most useful.
How to switch to a business account on Instagram?
Making the switch is free and rather comfortable. You should already have a private account. It doesn't matter if it has publications.
1. Go into it (remember that the function works only in the mobile application) and open the “Settings” tab.
2. Click on the “Account” tab and find the "Switch to Professional account" item.
3. Touch “Continue” several times.
4. Choose the category closest to your activity.
5. Select a Facebook page or create one.
Piece of advice! You can do the other way around. You can first log in FB, and then go to Instagram and combine them.
How to switch back your account to a personal format?
The business account becomes open to all users of the social network. If you decide that you want to close publications or the new format did not meet expectations, you will have to go to a private page. To do this, go back to "Settings" and tap "Switch back to a personal account." Confirm your actions. Everything is ready, but anyone can still see the posts. Hide them in the "Settings" if necessary.
Some bloggers note that after switching from the private mode, the organic reach indicators have decreased. But this is not a universal phenomenon. The disadvantages include failures in the operation of the Facebook account.
The benefits of an Instagram for your business
I hope you understood how to switch Instagram to business account. Now let's look at the benefits of the transition to an Instagram business profile? Here are three reasons:
#1. Access to statistics. The icon is on the top right. Data will appear only on new posts that you publish after you switch from normal mode. What you can see:
- Number, gender, age, geographic location of your followers.
- The impact of publications, stories, and promotions.
- Impressions, reach, views per week.
- Clickability of communication buttons.
Additionally, you can see the analytics for each post. A button is located under each photo. Due to access to statistics, you can create excellent content, adjusting it to the characteristics of followers. You can also find out what time the target audience is most active to post images at suitable hours.
#2. Option to write or call you straight from the blog. A link button appeared on the main page –– email or phone number, depending on what you added during registration. You can make another contact later. You no longer need to put this data in the description. When the follower clicks on the inscription, a window will open with a choice of application for communication. And that's not all options!
#3. Instagram ads. Having an Instagram professional profile also enables you to make social advertising from within the application.
If you desire to promote a publication, tap on it, and then choose the "Promote" button. We have also found in our experience that the time from ad creation to full promotion may differ from several hours to several days. The platform has taken significant steps for ads verification on the photo-sharing application. Note that Instagram may require you to connect or authenticate with your Facebook account before purchasing.
From there, you can select text for a call to action button, choose a niche audience, specify the budget, and select a time frame for the advertising to launch.
In this article, we addressed the issue of Instagram switch to business account. As you can see, making the switch is simple. It is enough to register a personal profile, press a few buttons and connect all the necessary functions. In just a few minutes you will have a new tool to promote your professional blog. There is only to content it and begin to conquer the Instagram spaces. If you don’t know what post on Instagram, our freshest ideas’ selection hacks your creative and gives you a lot of inspiration. Click on the link and get satisfaction! Didn’t the article help? Stay calm and read 100 inspirational conceptions for your block! It’s high time to emerge from the creative crisis! Good luck!