Stop waiting for results. Learn how to streamline sales with Instagram DM on PC and grow your customer base by 100%.

How to Streamline Sales with Instagram DM on PC? [+ Coupon Inside]
Everybody speaks about sales on Instagram and how much a business can earn, choosing it as the main sales channel… but your account still does not sell? I will tell you how to sell more using Instagram DM on PC:
  • how to mail to turn followers into clients and give them a push to a purchase;
  • how to process requests and manage communication with clients properly;
  • how to analyze the results.
In general, this is your complete guide to the customer onboarding process on Instagram.

How sales through Instagram DM online look like?

  1. You need to know the stage of relationship with each of your clients because you should prepare different messaging campaigns for new followers and existing followers;
  2. Messaging;
  3. The next thing you do is processing request from users who respond and the following completion of the purchase;
  4. For those who ignore the message, you should prepare a feedback request with the question of what affected their decision. Once you get the answer, analyze it, and correct the next messaging accordingly.
You can see the sales scheme below:

sales on Instagram

However, successful sales and client relationship management are much more than just following the scheme. You should know how to correctly perform each step, all the complexities and possible ways to attain the desired.

Read what others say about Ingramer: Quantum Marketer "Ingramer Review"

How to send Instagram messages online?

That’s obvious that you can’t mailout manually. Marketing automation exists right for that purpose. I will teach you how to approach followers by Instagram Mailing Client by Ingramer.

How to turn a new follower into a client?

Your first contact with potential clients is vital. Studies prove that Welcoming messages have a greater click-through rate. That means the highest open rate and engagement.

what affect sales

(Image source: How Welcome Emails Help Predict Future Subscriber Engagement & Value, Marketing Land)

Thanks to automated mass messaging to all new followers, each user, even those who do not know the ropes, can easily launch a messaging campaign in a couple of minutes.

1. From your Cabinet, open Direct tab and click Bulk Messaging;
2. New Message;
3. Each New Follower;
4. Enter your message in a Spintax format;

Note: As you know, Instagram carefully keeps an eye out for suspicious activity and spamming. Unique content is one of the most important factors for protecting spam blocks and bans. If a task needs to place a large number of comments or send a large number of messages, then manually creating databases from thousands of unique texts is actually an impossible task. To solve this routine, a special template text format was invented — the Spintax.

For example:

instagram message template 1

5. Set Custom filter if it is needed to narrow down the mailout recipients list (language, gender, # of Followers and Following, # of Posts, and the days of the last update.)

instagram dm on pc filters

6. Click Activate.

General recommendations:
  • Welcome new lead in a personalized way;
  • Express gratitude for following you and say how you value a person;
  • Instagram is not the place to communicate formally, use humor;
  • Be brief;
  • Offer something precious for a customer (f.ex. discount.)

How to motivate current followers to actions you need?

1. Active messaging

Maintaining communication with followers is no less important. Here, your task is to show your customer-centric approach to business. Show the true value and your concern at least once a week. This way, your followers won’t forget about you.

1. From your Cabinet, open Direct tab and click Bulk Messaging;
2. New Message;
3. All Followers;
4. Enter your message in a Spintax format;

For example:

instagram message template 2

5. Set Custom filter if needed;
6. Click Activate.
2. Fast replies

Another significant criterion for stimulating purchases is the speed of your replies to users’ requests. Poor response time may affect the sales rate extremely badly: you have 100X greater chance to contact a lead successfully within 5 min of an inquiry, as opposed to 30 min. That lead is 21 times more likely to enter the sales process if you contact back within 5 min. That’s the fact.

To reduce this waiting time, make use of Quick Replies feature. It reacts on certain text markers and sends an automatic reply to your client.

General recommendations:

Actually, all the recommendations from the previous point will fit here, too. Far more important is WHAT you offer to your followers and HOW.

What and how to send? 50 Ideas for free!

5 Sales Funnels Examples

15 Sales Scripts

30 Instagram DM Templates

How to process requests using Instagram Messenger?

There, convenience is what you really need. In particular, if your account is managed by several employees. You can’t do without a CRM system. And what if you get all the CRM system’s most needed features right in your Instagram Direct?

That’s is what Ingramer Direct Chat offers. With it, you can improve the workflow on Instagram to the level you need to sell effectively.

Instagram Direct Chat by Ingramer provides a number of features that you will find useful:

Users Info, Notes, Multiple accounts support, Multi-manager (access from several devices), search by messages, Labels for chats, etc.

There is Instagram chat on PC interface:

instagram dm on pc Ingramer chat

1) Labeling is needed to mark certain chats. As it was suggested in the sales scheme above, you can leave labels for accounts that ignored your message as Ignore and users that responded as Client.

You can create labels for each campaign you running (f.ex. 50% off, BlackFriday) or for each product category users are interested in (f.ex. Family Photoshoot, Piercing).

instagram dm on pc labels

Thus, you can put several labels for each chat, and it will be easier for you (and your managers) to navigate the Instagram DMs online and manage requests timely. That’s vital for your customers.

2) Use a search across messages. Such a search possibility doesn’t seem important at first thought. However, that’s a misperception.

Having the chance to search for certain messages across all chats and accounts gives you control over the chats and managers who communicate. In addition, that’s a great way to provide communication patterns for all to emulate.

That enhances customer management and satisfaction.

Related article: Instagram Messages Search For Your Ecommerce Activity Sake + Case Story.

This is how to search inside Instagram messenger online:

instagram dm on pc search

3) Complete Information about customers and leave notes for yourself and other managers. Add the information about customers in the User Details section (phone, email, address, city, state, zip code.)

Leave purchase status notes or any other important information in the Notes section. Without proper customer data management, increasing sales rate, especially via Instagram messages on pc, is impossible.

instagram dm on pc full

4) Connect several accounts to access then from a single window. First, it is convenient to connect both personal and business accounts if you manage all on your own.

As you know, experts recommend running different accounts for different activities. So, if you a doctor who likes traveling and tackles make-up activities, 3 different accounts should be created. In this case, you can’t do without a chat to which you can connect all the accounts.

To learn how to message on Instagram from a single place for all accounts, follow the link to the instruction (How to add one more account section)

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The evaluation of output (General recommendations)

The analysis is key to growth. This is unquestionable. The results of each campaign should be analyzed as well as the results for a certain period.

Check the sales dynamics before and after.

How to measure: sales growth rate = (Current period revenue / ‘before’ period revenue) * 100

If the growth rate:

Over 100% — positive sales dynamics;
Equal to 100% — a situation in which sales have not changed;
Less than 100% — lower sales.

This way, you can find out what messaging campaigns and communication techniques works for you (for your clients, to be precise.)

sales on Instagram chart

Customer Intelligence (client base analysis.) With it, you can identify the growth rate of customers, as well as the degree of elaboration of the existing base.

You need to estimate your total customer base (this is the total number of customers to whom you have ever sold the goods, or you have arrangements for a future sale) and the active customer base (this is the number of customers who made a purchase in a certain period or for a particular product group.)

According to these two indicators, you can track the influx of new contracts, which indicates a potential increase in sales.

Can you increase your customer base by 100% by sending Instagram DM on PC? [Real Case]

I would like to share one example that made all our team think that we develop really useful things that help people get what they have desired.

Related article: $3024 in Exchange For $28 and 2 Hours: How a Business Can Boost Sales with Direct Messaging

An online shoe store has become one of the first users of Instagram Direct Chat. It was presented on Instagram long ago, but things went down, and a new solution was needed.

With their permission, I decided to share their experience and results after using Instagram Direct by Ingramer for 2 months.

Investment: $29/mo
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instagram brand


  1. Growing customer base through engaging new followers with Welcome message.
  2. Maintaining communication with existing customers and nurturing loyalty through value messaging (notification about sales, special offers, exclusive information, etc.)
  3. Improving teamwork inside the brand (sticking to a single communication style, avoiding mistakes, and confusion in the work of all account managers (5 people)).

1. ‘Welcome campaign’

The first thing that was streamlined is the establishment of contact with new followers. As the number of daily new followers was quite high (around 90-130 users per day), the automation was the first aid.

For such a great number of followers, the randomization required creating up to 5 different variants of each phrase. Thanks to that, the account had never been blocked. The campaign became successful.

The open rate — 78%.
Unique customers — 25% growth.

2. Loyalty upbringing/sales increase

Only the third campaign became successful and brought visible results. The issue was the huge audience, the detection of active users, ready to buy, took time. Once managers sorted all users into groups (Labeling), messaging started to pay off.

The open rate — 67%.
Unique customers — 88% increase (1st month), 101% in two months.
Purchases closed: 262% growth (positive sales dynamic)

3. Teamwork

Such a good result was possible mainly thanks to the well-coordinated work of the team of managers, which was possible because of the CRM system implemented.

The productivity of each manager increased by 50-60% on average.

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